Inter Milan has secured a spot in the top ten most valuable football brands globally, as per Brand Finance’s ranking, placing them at ninth. In contrast, Juventus has slipped from ninth to twelfth in the rankings. The growth of Inter’s global brand can be attributed to their on-field success, including reaching the Champions League final in the previous season. Despite losing the final, their commendable performance contributed to enhancing their reputation. Additionally, winning the Serie A title last season further solidified their prestige.
One of the key factors behind Inter’s rise in brand value is their roster of high-profile players. For instance, team captain Lautaro Martinez’s recent triumph in the Copa America with Argentina, where he emerged as the tournament’s top scorer, has significantly boosted the club’s profile. Notably, Martinez has now won three major tournaments in a row with the Albiceleste.
As a result of these achievements, Inter now holds the title of the most valuable football brand among Italian clubs, surpassing their Serie A rivals Juventus. The Bianconeri, who previously held the ninth spot, have now dropped to twelfth. This decline can be attributed to Juventus’ underwhelming performance in recent years, following a period of dominance in Italian football.
